Goal

The goal of the programme is to produce highly qualified graduates capable of applying the knowledge and skills in marketing in order to affect strategic decisions to improve goodwill, sales, and profitability in diverse organisations.

Objective

The objectives of the BBA (Marketing) programme are to:

1. develop the capacity of students to apply various marketing theories and procedures for strategic decision-making in organisations;
2. equip students with the knowledge and skills to identify causes of inefficient marketing strategies, devise new ways of marketing, and increase revenue and profitability in organisations; and
3. equip students with the skills to influence decisions on firm image, media of advertising, development of products and services, and customer retention for long-term business gains.

What Content Is Available For Learners?

Textbooks, slides, published articles, data files, and Open-source software are available. Learning materials are loaded onto the Open-source Moodle Learning Management System (LMS).

Teaching/Delivery Methodology

The delivery is a blended approach of face-to-face and self-learning sessions.

Student Support Services

Support services available to students include facilitators for both face-to-face and online engagements, centre co-ordinators to provide administrative support, and a Learning Management System to help students learn continuously.

Career Prospects

Graduates from the BBA Marketing programme are employable as market researchers, business development officers, sales, product and media management, and marketing consultants in both private and public institutions of diverse nature. Graduates can also enrol on the MA and related postgraduate programmes.

Who Should Enrol On This Programme?

The programme is suitable for entry-level professionals in the various institutions and markets, as well as those interested in an academic career in the field of Marketing.

Eligibility

The programme is for qualified G.C.E. ‘O’ level or SSCE/WASSCE, ATHE Level 3 & 4 holders and Mature candidates. Higher National Diploma (HND) holders can also apply to the BBA Marketing top-up programmes.

Certificate

On successful completion of the programme, the student would be awarded BBA degree in Marketing by the University of Cape Coast.

Assessment & Examination

Candidates are assessed through presentations, assignments, and attendance/participation which constitute 40%. End-of-semester examination constitutes 60%.